I recently posted about fashion company Maiyet, whose latest campaigns caught my attention. Their video for A/W 12 is one of my favourite campaigns in fashion's recent years.

It seems so effortless and beautiful and I love how nomadic it is; I don't think anybody could have fulfilled this role as well as Daria Werbowy and nobody certainly could have captured it as elegantly as Cass Bird. I also relish Feist's 'Cacade's and Gulls' which is the track used for the video..

The idea of the video reminds me a lot of Lana Del Rey's 'Ride'. This idea of travelling and having an adventure is so relevant to Maiyet's concept.

This resulted in me muting Feist's song and dubbing Del Rey over it. Check it out - it puts another perspective on Maiyet's video which doesn't actually sound too bad.


Kick back.. and relax..

Through my extensive photography research for my current project, I have discovered many styles and approaches of photographing a project. This particular post is based around a fashion campaign.

I am talking about fashion company Maiyet's F/W 12 shoot, which took place in Kenya!

Creatively directed by Gabriella Zanzani, Maiyet is a relatively new high end artisan company who produce their goods ethically. Zanzani has an impressive resume, having worked for names such as Ralph Lauren, Donna Karan and one of my favourite brands, Céline.

Before discovering the F/W 12 shoot, it was actually Maiyet's S/S 12 collection that first caught my eye. This sees the striking Daria Werbowy star in a series of photograph's shot by Cass Bird which also took place in Kenya. I have posted a selection of my favourite images below:

  

 

I particularly love the relaxed stance Werbowy is portraying here. It looks so effortless and as if she was casually
photographed whilst walking as opposed to a photo shoot.

This picture tells me a story of an end-of-summer mood. The bright, cold evenings 
escaping like birds from august into cold september. I love the subtle motion.

Some of the most inspiring photos from the F/W 12 shoot for me were:

One of my favourite landscape shots from the series. I love how the majority of the motion blurred picture is consumed by land
with a small introduction of sky at the top. Also, the lonesome tree brings life to such a massive scape.

For me, this obsolete, twisted tree speaks life! Although old, it reminds us of existence and survival.
Werbowy represents a contrast of aliveness to such a humble picture.

Overall, the collection reminds me of a nomadic journey in which Werbowy is taking. It is all about survival and natural existence amongst the stunning set of Kenya. To view the rest of the images from the campaign, click here.